Sandra O’Loughlin

Bullseye University Live: This Year’s Grand Ex Award Winner   Over the last few years, no retailer has embraced experiential marketing like Target. The company has wired live experiences throughout the entire marketing mix, threading engagement into everything it does. From sponsorships and grassroots marketing to guerrilla efforts and beyond, the programs are simultaneously national […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events, design a more metrics-based portfolio and prove the power of live experiences. All the emphasis on data and measurement can be overwhelming to event marketers who must remember—just […]

So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social media efforts. Here is a rundown of additional measurement tools to deploy, some off-the-shelf, some proprietary, some tried and true, and some new […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events and design a more metrics-based portfolio. First, we take a look at how measurement has evolved in the industry. Event marketers have always believed in the ROI of their efforts. Trade […]

Sponsors traditionally build huge pavilions at the site of the Olympic games, but Citi, the official bank of the U.S. Olympic and Paralympic team, broke that tradition earlier this year when it activated its Team USA sponsorship in New York City instead of Sochi. Travel difficulties, challenges with visas and security issues contributed to the bank’s […]