Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-B Events

    How to Pick the Right Musical Act for Your Event

    There was a time when corporate gigs were, well, taboo. Artists felt they would be perceived as “selling out” and, maybe, that the atmosphere would be a little stale. But the music industry has changed and artists are no longer earning their keep from record sales alone. The tour is what’s contributing to the paycheck […]

  • U.S. Soccer star Alex Morgan, far right, celebrates a goal while coaching a team comprised mostly of Seattle-area veterans during an exhibition soccer game at CenturyLink Field organized by the Official Snacks of U.S. Soccer (OREO, RITZ, TRIDENT, SOUR PATCH KIDS & HONEY MAID) in Seattle Wednesday April 23, 2014. The game replicated the thrills of a major international match for amateur players as part of the new #PassTheLove program to celebrate the spirit of soccer heading into the worldís largest sporting event this summer. (Stephen Brashear/AP Images for Mondelez International)
    B-to-C Events

    Mondelēz Helps Soccer Fans ‘Pass the Love’

    With the FIFA World Cup this summer in Brazil, the women’s World Cup next summer in Canada and the Summer Olympic Games in 2016 featuring, among other sports, soccer, it’s an exciting time to be a soccer fan. To get in on the game, Mondelēz International and its Ritz, Trident, Sour Patch Kids and Honey […]

  • Security Measuers Cover
    B-to-C Events

    Nine Ways To Protect Your Customer Data

    It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January, Target then announced that 70 million more customers may have had their personal information, like addresses and phone numbers, compromised […]

  • B-to-C Events

    Why Big Brands Are Lining Up to Get a Piece of the EDM Scene

    Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs from millennial dance parties to big brand-sponsored events.

  • Best PR Westjet Airlines
    Video

    EMChats: Greg Plata of WestJet Airlines

    How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.