Author archive for Rachel Boucher

October 7, 2013

Disney Craze ‘Doc McStuffins’ Treats Kids to Mobile Clinic

(Photo: DISNEY JUNIOR/Lorenzo Bevilaqua)  To gets kids rip-roaring with excitement for the season two premiere of its hit animated TV series “Doc McStuffins,” Disney Junior launched Doc’s Mobile Clinic, a multi-city interactive tour, which kicked off in Boston on Aug. 18 and wrapped Sept. 28 in Phoenix.

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October 4, 2013

Three Things to Consider After the Boston Marathon

When the waves of raw emotion passed following the bombings at the Boston Marathon in April, the uncomfortable, yet practical realities of it all set in for many across the event industry whose work, naturally, occurs in the public domain and at high-profile events. How will this impact future events or sponsorships? There haven’t been...

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September 29, 2013

Just for Men Celebrates Hair, Grey Hair and All

Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor of the Sept. 7 National Beard & Mustache Championship at the House of Blues in New Orleans. Hundreds of contestants with all kinds of beards, mustaches, goatees and muttonchops competed for...

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September 26, 2013

Why Cole’s Quality Foods is Targeting Tailgaters

The longest running tailgating party in the U.S. is the Florida-Georgia game in Jacksonville, FL, which has been called “The World’s Largest Outdoor Cocktail Party” because fans start arriving Wednesday for the Sunday game, according to Nationwide Insurance. Indeed, tailgating is a sport in and of itself. (More on that in our October issue.)

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September 19, 2013

Cole’s Takes Sampling From In-Store to Game Day

Cole’s Quality Foods is taking its traditional in-store sampling program out of retail and on the road to introduce four new product flavors to a more concentrated male market. The frozen bread brand’s Tasty Tailgate Tour is hitting 21 high-profile NCAA and NASCAR venues over the next five months. The tour kicked off at the...

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