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Trident Invites Cab Riders to Pay in Layers
On Oct. 21, Trident Layers gum stormed New York City’s Times Square to celebrate the launch of its newest flavor, Cool Mint + Melon Fresco, by offering consumers the chance to pay for a ride in a cab, to any destination in Manhattan, with a pack of Layers gum. The stunt is designed to help...
ION Reinforces its Growing Ratings with a Greenhouse on Wheels Tour
From Oct. 19 to 21, ION Television reinforced its position as the fastest growing network on television by visiting its top eight New York City advertising agencies in a Greenhouse on Wheels. The mobile vehicle was part of the network’s ongoing Positively Entertaining campaign, which kicked off in 2008 when it re-launched the ION brand...
Yahoo! Wraps its Ask America Tour
Yahoo! News this fall traveled 6,000 miles across the country with the Ask America News van, an interactive experience designed to engage Americans in the issues surrounding the November elections. From its launch on Sept. 28 in Tampa, FL, until its final stop at the Oct. 30 rallies in Washington, D.C., the van stopped at...
Bombay Sapphire Sponsors the Arts to Court Celebrity Drinkers
In a new partnership with the Rush Philanthropic Arts Foundation and Complex Media, Bombay Sapphire this year is sponsoring a search for the next great urban multimedia artist and photographer through the Bombay Sapphire Artisan Series. The program kicked off in June and will conclude next year with a showing by the two grand prizewinners...