B-to-C Events

Trident Invites Cab Riders to Pay in Layers

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On Oct. 21, Trident Layers gum stormed New York City’s Times Square to celebrate the launch of its newest flavor, Cool Mint + Melon Fresco, by offering consumers the chance to pay for a ride in a…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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