Lee Ann Murphy

The camera company ups the ante with a totally immersive US Open activation program

Action sports have arrived and broader appeal up and down the age

ladder means more fans to connect with your brand

Whether it’s a new product launch a deep dive into something that can’t be fully explored at a larger event or just a chance to let your customers spend some quality time with your offerings and sales staff nothing beats a road show for taking the client relationship to the next level. No matter how popular a new band becomes through CD sales and radio play they’re never going to reach god status until they get out on the road. It’s that real-life experience seeing the icons you admire live and in person that elevates the excitement and makes a handful of musicians into heroes.

EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining.

Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and shows off all your measurement information in a way that’s easy to read and interpret. It’s meant to present performance indicators using simple visuals gauges charts or tables. Think of a car’s dashboard where everything is laid out in a way that’s logical and easy to read at a glance.