Kaylee Hultgren

What do Angelenos love more than just about anything? Their cars. And in these times of social distancing, cars have become even more important to consumers seeking to safely venture from their homes. So, when it came time for shampoo brand OGX to promote three new haircare products to Los Angeles residents ahead of Valentine’s […]

When the Tampa Bay Buccaneers and the Kansas City Chiefs faced off for Super Bowl LV earlier this month, in-person brand activations were limited due to safety concerns amid the pandemic. But specialty cheese brand Président had a new product to promote. Having recently launched its snack-size Pub Cheese served with pretzels, it decided to […]

After years of planning and countless rounds of creative, last November SelvaRey Rum launched a packaging and visual rebrand. Owning the tagline “Tropical luxury, wherever you are,” the Bruno Mars-owned spirit has positioned itself as a slice of paradise quarantined consumers can enjoy during the pandemic. For now, the brand’s marketing is characterized by dreamy […]

In a typical year (remember those?), the Super Bowl is an opportunity for brands to showcase their experiential marketing chops on the ground for enthusiastic sports fans. But thanks to the pandemic, only 25,000 attendees (plus another 30,000 cutouts to fill seats) were allowed on location in Tampa’s Raymond James Stadium for Super Bowl LV […]

Professional esports organization Team Liquid and Alienware, the gaming hardware subsidiary of Dell, renewed their partnership last month, marking nearly a decade of working together to support the gaming community with technology, training facilities across the globe and fan engagements. To celebrate the continued partnership and introduce Team Liquid’s new virtual fan platform, Liquid+, the […]