Kaylee Hultgren

For a CPG brand like Hershey, whose target market is essentially everyone over the age of 12 in the United States, it’s important to keep tabs on where younger generations are consuming their media. So, in an effort to connect with those audiences, the company turned to Twitch and its 15 million daily active users, […]

As the Fortnite Fan Festival began to wind down on the afternoon of July 28, a crowd of approximately 18,000 began to file into New York’s Arthur Ashe Stadium in Flushing, Queens, for the first-ever Fortnite World Cup solo competition. One hundred highly skilled players, whittled down from an eye-popping 40 million participants across 10 […]

Marketers are taking a more holistic approach to build inclusive environments and actively listen to their audience As businesses continue to incorporate diversity and inclusion strategies into their corporate missions, inclusivity will continue to become more important in the world of events. Successful events will be those that create experiences that welcome and represent all […]

It’s no secret that Gen Xers like myself, who never quite took to the video game world as a kid, require a tutorial or two (or 10) detailing the inner workings of the myriad esports titles captivating younger generations today. So, when it came time to cover the first-ever Fortnite World Cup at Arthur Ashe […]

Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga, […]