-
B-to-C EventsPhoto Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was […]
-
B-to-C EventsExperiential In… San Antonio
This month, we’re hitching a ride to San Antonio, home to the Alamo, stunning natural caverns and an abundance of meeting and exhibition space, including a 1.6 million-square-foot convention center.
-
B-to-C EventsSports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.
-
B-to-C EventsSports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball
Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple of years. The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport.
-
B-to-C EventsNBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in
Interest in golf has exploded in recent years, but for some, the luxury sport still carries an air of exclusivity. So ahead of its broadcast of THE PLAYERS Championship at Florida’s TPC Sawgrass, NBC Sports hosted a two-day event aimed at making golf more accessible and attractive to general sports fans. The network’s “PLAYERS Island” […]