Author archive for Kait Shea
Four Steal-Worthy Strategies for an Art-Driven Marketing Event
Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the...
How the Stoli Key West Cocktail Classic Supports the LGBTQ Community
What began as a man with “a bar and a dream” has evolved into an annual, nationwide event series celebrating the legacy of LGBTQ bartenders and gay bars as safe spaces and social centers for the LGBTQ community. Indeed, the Stoli Key West Cocktail Classic bartending competition was dreamed up by Stoli’s national LGBT ambassador,...
Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience
Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed...
MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art
As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic...