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B-to-C EventsThe Brief: Philanthropic Pizzas and ‘Gaychella’
This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.
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Agency Life10 Ideas for Elevating Agency Holiday Gatherings
A large chunk of the U.S. may be battling a heat wave, but with planning already underway for agency holiday gatherings, many industry minds are on snowflakes and twinkling lights. Of course, planning an event for event professionals requires a little more pizzazz than your typical corporate soiree. So we gathered some agency intel and […]
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B-to-C EventsA Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024
The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]
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B-to-C EventsThe Brief: ’80s Brats and Mega-rich Superfans
This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.
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B-to-C EventsHow e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change”; it aimed to foster systemic change, too.