Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-B Events
From Surfing to Rage Rooms, Five Ideas for Spicing up Internal Events

September 27, 2024

In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the […]
B-to-C Events
The Brief: Billboard Races and Bratty Birds

September 23, 2024

This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms.
B-to-C Events
How Jameson is Rabble-rousing Fans with a ‘Touchdown in Dublin’ Tailgate Tour

September 18, 2024

Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters […]
B-to-C Events
The Brief: Harvesting Screams and Ferry Fashionistas

September 16, 2024

This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.
B-to-B Events
Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

September 12, 2024

It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.