Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
Ford Performance’s High-octane Season Launch Brings Stakeholders to the Speedway

May 7, 2025

There’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof.
B-to-C Events
The Brief: Gringo Tests and Lemonade Stand-Ups

May 5, 2025

This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.
B-to-B Events
AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists

May 2, 2025

Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]
B-to-C Events
The Brief: Daisy Gardens and Backseat Dining

April 28, 2025

This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”
B-to-C Events
Five Exhibit Trends from the 125th New York International Auto Show

April 27, 2025

The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite […]