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B-to-C EventsThe Brief: Tanq Holidays and the Wienie 500
This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.
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Media Events2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power
If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong. Over the last decade, the media presentations have evolved from glorified business meetings to all-encompassing brand immersions, and on May 13 at New York’s Javits Center, the company did its part to raise the experiential bar. From the stage to […]
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B-to-C EventsThe Brief: Nostalgia Malls and Fizz Mobs
This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs.
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B-to-C EventsThe Brief: Fuel Stores and ‘Mothers of Max’
This week’s hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and floral moms.
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Trend of the WeekExperiential Marketing Trend of the Week: Pop-up Perfumeries
The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie. According to […]