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B-to-C EventsSponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament
College sports fans are their own breed, and it’s a fact sponsors took to heart during the 2025 NCAA Men’s Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B. González […]
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B-to-C EventsThe Brief: Hot Dog High Teas and ‘The White Lotus’ IRL
This week’s hot takes on hot topics in experiential marketing cover Hot Dog High Teas, “The White Lotus” IRL and sweet-smelling takeovers.
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B-to-C EventsBrand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’
There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jif’s latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with […]
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B-to-C EventsHow the Event Industry is Responding to New U.S. Tariffs, from Prices to Pivots
After weeks of conjecture and swirling rumors around how U.S. tariffs would shake out, the specifics around the levies were revealed on April 2 during a briefing at the White House. In addition to previous tariffs imposed last month on Mexican, Canadian and Chinese goods, the Trump Administration announced a baseline 10-percent tariff on all […]
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B-to-C EventsHosting a Skincare Activation? Steal These Eight Tactics
Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving multibillion-dollar global skincare industry, with many younger girls crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, 61 percent of young consumers say they […]