Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Bacardi Tells the Story of Scotch with Malts of Legend
    B-to-C Events

    Bacardi Immerses Consumers in the Story of Scotch

    Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts […]

  • American Express Rally on the River: Inside the First-Ever Hydro-Interactive Tennis Experience
    B-to-C Events

    Tech Breakdown: Amex’s US Open Water Wall

    American Express is known for its ambitious activations, and on Aug. 26 at the American Express Rally on the River, the financial services giant delivered once again. To celebrate its long-running sponsorship of the US Open tennis tournament, Amex served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. The VIP […]

  • Inside the Plated Road to Discovery Tour
    B-to-C Events

    Plated Tour Helps Consumers Cook More, Live Better

    Upscale dinner delivery service Plated recently put its meals on wheels for a nine-city mobile tour that brought its pre-portioned seasonal ingredients and original recipes to consumers across the country on a retrofitted 1970s-era Airstream trailer. The goal: to bring the brand’s mission of helping consumers cook more and live better to life with a […]

  • Hyundai and iHeart Radio Activate the Destination Unknown Scavenger Hunt
    B-to-C Events

    Hyundai Sends Music Fans on a Scavenger Hunt

    Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series […]

  • B-to-C Events

    Skinnygirl CEO Takes on a Brand Ambassador Role

    Most consumers think of Skinnygirl strictly as a cocktail brand that produces low-calorie alcoholic beverages. But with a new line of protein bars and shakes set to hit Walmart shelves on Nov. 20, the brand needed to showcase its healthier side, prompting a food truck experience that took its protein-filled treats to the streets. On […]