Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • ChexMix_content_roadtrip_2015
    B-to-C Events

    Six Strategies for Designing Events Built for the Whole Family

    Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally important to illustrate your brand’s value proposition to parents. Maintaining this balancing act while creating memorable experiences is a tricky process, but as you’ll see in the following examples, some brands have it down to a science. Here we offer […]

  • Beam Suntory's Bourbon Legends Educates Travelers
    B-to-C Events

    Beam Suntory Offers Travelers a Shot of Bourbon Education

    As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an […]

  • Weeklong Engagements Fuel AT&T’s MLS All-Star Game Sponsorship
    B-to-C Events

    Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship

    Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold […]

  • How Square Enix Stood Out With an Open Format Booth at E3
    B-to-C Events

    Three Ways to Engage Gamers

    From Comic-Con to E3, video gaming conventions are more popular than ever. Drawing thousands of attendees each year, they offer prime opportunities for brands to connect with avid gamers on their passion points. But these diehard fans know their favorite franchises inside and out, making authenticity paramount to building a successful activation. For brands looking […]

  • Hearthstone Launch Event Immerses Fans in 'One Night in Karazhan'
    B-to-C Events

    Gamers spend ‘One Night in Karazhan’

    Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a […]