Kait Shea

Each year on March 8, people around the world recognize International Women’s Day, a celebration of the social, economic, cultural and political achievements of women from all walks of life. The day also serves as a call to action to advance gender equality, as evidenced by this year’s theme: #BalanceforBetter. For brands, the occasion is […]

If there’s one word that defines the power of influencer marketing, it’s authenticity. But in the wake of fraudulent sponsorships, a lack of transparency in paid social posts and, of course, 2017’s doomed Fyre Festival, both consumers and brands are losing faith in the once-bourgeoning channel. That growing distrust can, in part, be attributed to […]

It’s easy to get overwhelmed at the behemoth experience that is MWC Barcelona (formerly Mobile World Congress), but after two days in beautiful “Barthelona,” we can certainly say this event is one well-oiled machine. Amid the more than 2,400 exhibitors showcasing the latest mobile technologies and well over 100,000 attendees milling around eight massive exhibit […]

Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality experience it brought to the trade show, this year Jan. 30 through Feb. 1 in Denver, was a first. In a quest to draw a younger audience and support its retail partners, the sportswear and outdoor equipment brand offered attendees […]

Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event […]