Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic

April 6, 2020

The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at […]
B-to-C Events
Three Digital Platforms That Turn Fans into Brand Ambassadors

March 30, 2020

How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers, […]
B-to-C Events
Six Strategies for Transforming Live Event Campaigns into Digital Experiences

March 30, 2020

AI tech company GumGum had big event plans for 2020. From activations and panels prepared for SXSW, to a fleet of yachts lined up for Cannes, the brand was ready to shatter its year-over-year event goals and rein in new audiences. All of that, of course, had to change in the wake of the coronavirus […]
B-to-C Events
Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents

March 23, 2020

Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live, arming families with the fundamentals of online citizenship and safety via an art gallery-style experience in New York City (MKG handled). Considered a driver’s course for internet safety, the event operated around Be Internet Awesome’s five pillars: Smart, Alert, Strong, […]
Photo Gallery
Google’s Gallery Event Equips Families with a ‘Driver’s License’ for the Internet

March 16, 2020

The world wide web can be a wonderful resource, but it can also be a dangerous and confusing place to navigate, particularly for families. On Safer Internet Day (Feb. 11), Google addressed the issue through an activation in Manhattan that brought to life its Be Internet Awesome platform, a suite of digital offerings that teach […]