Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
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    Photo Gallery

    Idea Inspiration: Inside Five Themed Hotel Room Takeovers

    You’ve seen the large-scale hotel property takeovers, from BudX Miami to The Bell: A Taco Bell Hotel & Resort, but sometimes all it takes is a hotel room overhaul to make an impact. From non-endemic brands to hospitality chains to booking agencies, a range of brands have recently delivered hotel room takeovers that pack a […]

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    B-to-C Events

    Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic

    The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at […]

  • Millennial marketing
    B-to-C Events

    Three Digital Platforms That Turn Fans into Brand Ambassadors

    How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers, […]

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    B-to-C Events

    Six Strategies for Transforming Live Event Campaigns into Digital Experiences

    AI tech company GumGum had big event plans for 2020. From activations and panels prepared for SXSW, to a fleet of yachts lined up for Cannes, the brand was ready to shatter its year-over-year event goals and rein in new audiences. All of that, of course, had to change in the wake of the coronavirus […]

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    B-to-C Events

    Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents

    Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live, arming families with the fundamentals of online citizenship and safety via an art gallery-style experience in New York City (MKG handled). Considered a driver’s course for internet safety, the event operated around Be Internet Awesome’s five pillars: Smart, Alert, Strong, […]