Author archive for Juanita Chavarro Arias
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to reinforce the value of Claritin’s non-drowsy allergy formula by running a go-kart track at Seaport Square in New York City.
VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge
Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator Lounge, a space built to give back to creators.
Reddit Returns to Cannes Lions with a New ‘Reddit Recommends’ Activation
Reddit returned to the French Riviera with an all-new activation anchored by research. Reddit’s Cannes Lions HQ brought to life the conversations and recommendations that take place across its communities.
Green Lights: How Venues are Adopting Zero-waste Solutions and Reducing Emissions
Your monthly event sustainability update In our April Industry Pulse Survey, 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. As interest in producing sustainable events continues to grow, we’ve...