Juanita Chavarro Arias

“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we bring to the event that get people thinking about White Claw?” -Kevin Hurd, Senior Manager-National Partnerships, Mark Anthony Brands Having made waves at Sundance Film Festival and SXSW earlier this year, White Claw’s Shore Club experience made its way to […]

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21st annual Experiential Marketing Summit, May 9-11. Designed as the ultimate three-day conversation, EMS 2023 delivered senior-level perspectives on the current state of experiential marketing as the industry continues to find its footing in a post-pandemic climate. Keynotes […]

Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions. In this episode of Event Peeps, we look back on this annual 10-day event […]

Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. The Lodge: A Paramount+ Experience took the concept of Paramount Mountain, central to the company’s lore, literally with activations spread across Clive Bar’s […]

France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.