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B-to-C EventsTribeca Festival Attendees Flock to AT&T’s Untold Stories Lounge for Panels and Pitch Advice
A longstanding partner of the Tribeca Festival, AT&T activated during the New York film event, June 7-18, with the AT&T Untold Stories Lounge, which resulted in three-times the amount of foot traffic, year over year.
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B-to-C EventsLoyal 9 Cocktails Pop-up Helps NYC Consumers Take Advantage of Summer Fridays
“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer. Pop-ups, I think, […]
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B-to-B EventsNew-era Networking: Tips for Making the Most of In-person and Online Connections
Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition.
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B-to-C Events‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami
With Formula 1’s recent explosion in the U.S., brands like Hendrick’s Gin are jumping on to grand prix activations to engage a growing audience of motorsport fans.
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B-to-C EventsQ&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World
REVOLT, a Black-owned multimedia network founded by Sean “Diddy” Combs, is in a phase of growth. Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience.