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B-to-C EventsHow Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024
2024 is set to be a year of growth for Outdoor Retailer (OR). The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.
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B-to-C EventsState Farm Offers up Six Insights on Engaging Gen Z in the Gaming and Fan Con Space
State Farm activated at TwitchCon with its own arcade game, augmented reality Snap Lens and influencer appearances to engage Gen Z fans.
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B-to-C EventsPandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’
With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New York Fashion Week (NYFW), drawing a trendy celebrity audience and plenty of media attention for the launch of its new Lab-Grown Diamond Collection.
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B-to-C EventsWomen in Events 2023: A 15-Year Retrospective
In 2008, Event Marketer published its first-ever Women in Events special report, highlighting 20 women shaping the world of experiential marketing. The feature offered an in-depth look at women’s career trajectories in the industry through the years, while tackling some hard questions about the salary divide, the old boys’ club, the glass ceiling, taking risks, […]
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B-to-B EventsQ&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events
Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., offers a hub of tailored editorial, video and professional development content—including inspiring stories, industry insights, job postings and entrepreneurial resources—as well as a platform for partners to connect with motivated and career-driven individuals.