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B-to-C EventsSuper Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip
With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip. Paramount’s Expedition Vegas took over a block in front The Mirage with an expansive, content-driven activation open to the public, Feb. 8-11.
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B-to-C EventsSuper Bowl LVIII: Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans
Uber Eats brought app-based deliveries to life with the Get Almost Almost Anything Shop at the Mandalay Bay South Convention Center in Las Vegas.
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B-to-C EventsSuper Bowl LVIII: Furniture Brand Ashley Pops Up its Biggest Activation Yet in Las Vegas
For an event like the Super Bowl—the most watched telecast of all time with 123.4 million viewers this year—especially when it’s hosted in a lively city like Las Vegas, the overarching approach is to go big or go home.
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SponsorshipsOur Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential
We bring you extensive, and exclusive, coverage of Super Bowl LVIII brand activations we toured around the city, from intimate concerts to celebrity watch parties to immersive booths in the Super Bowl Experience presented by Toyota.
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B-to-C EventsThree Ideas to Leverage Local Businesses for Your Events
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach, […]