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B-to-C EventsQ&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry
Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
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B-to-C EventsHard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships
West Texas-native Katie Beal Brown, founder and ceo of Lone River Beverage Co., is focused on bringing a taste of the modern American West to new markets across the U.S.
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B-to-C EventsShare the Brand Love with Five Activation Ideas for Valentine’s Day
Valentine’s Day is less than a month away, and brand love is in the air. Case in point: Sweethearts, known for its iconic conversation hearts, dropped Situationship Boxes just in time for the holiday. The limited-edition releases contain blurry, misprinted candies that are “as hard to read as Gen-Z relationships,” according to the brand, referring […]
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B-to-C EventsHow Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024
2024 is set to be a year of growth for Outdoor Retailer (OR). The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.
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B-to-C EventsState Farm Offers up Six Insights on Engaging Gen Z in the Gaming and Fan Con Space
State Farm activated at TwitchCon with its own arcade game, augmented reality Snap Lens and influencer appearances to engage Gen Z fans.