Juanita Chavarro Arias

Juanita is Event Marketer's managing editor. She joined EM in 2022 and has a passion for magazine production and exciting events.
  • BÉIS Partners with Scrub Daddy, Branch Basics on a ‘Car Wash’ for Luggage

    Following last year’s three-city hotel pop-up program, BÉIS kicked off 2024 with a fresh spin on the brick-and-mortar takeover. The e-commerce luggage brand in February converted a 1,940-square-foot retail space on Melrose Ave. in West Hollywood, L.A., into a “car wash” for scuffed-up suitcases and bags.

  • 11 EV Brands that Charged up Engagement at Electrify Expo in Orlando

    Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Over the March 16-17 weekend, Electrify Expo's season opener in Orlando took over 1 million square feet of the Orange County Convention Center’s expansive parking lot with a unique layout.

  • Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

    No two days are ever the same for Cyndie Wang. As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

  • From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor

    Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies. More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. HIMSS24 brought health IT solutions to life through a vibrant, multifaceted exhibition environment. We rounded up 17 booths that pulled us in.

  • Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification

    More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,000 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. Along […]