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B-to-C EventsFX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Shōgun’
FX and Nobu collaborated on several experiences inspired by “Shōgun” at five Nobu locations across the U.S. Guests at Nobu Hotels traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in the historical drama.
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B-to-C EventsSXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz. […]
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B-to-C EventsQ&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences
With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 15, continuing the brand’s role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. Additionally, as an Official Technology Partner for the NHL, Verizon will deploy Verizon Private 5G Wireless Network across hockey arenas to help game-day operations.
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B-to-C EventsSuper Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip
With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip. Paramount’s Expedition Vegas took over a block in front The Mirage with an expansive, content-driven activation open to the public, Feb. 8-11.
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B-to-C EventsSuper Bowl LVIII: Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans
Uber Eats brought app-based deliveries to life with the Get Almost Almost Anything Shop at the Mandalay Bay South Convention Center in Las Vegas.