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B-to-C EventsHow Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback
It’s the year of the Disney throwback, and our millennial hearts are all in, from the release of “Freakier Friday” to the Jonas Brothers bringing out Demi Lovato for a “Camp Rock” reunion at MetLife Stadium. Nostalgia marketing is at the core of the first-ever Disney+ Throwback campaign, a summer-long celebration of ’90s and 2000s […]
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B-to-C EventsExecutive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game
Celsius scored some major wins during the 2025 MLS All-Star Week. Building on its first-time presence last year, the Official Energy Drink of MLS arrived in Austin, TX, ready to hype up soccer fans for the All-Star Game on July 23. Celsius incorporated its new Live. Fit. Go. campaign, the largest marketing initiative in the […]
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B-to-C EventsSDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park
For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]
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B-to-C EventsSDCC 2025: Conveyor Belts Move Fans Through Google Play’s ‘Fantastic Four’ Rewards Lab
Building wraps are all over San Diego this week as Comic-Con takes over the city, but none beckoned us over more than the sight of a looming Pedro Pascal as Reed Richards in “The Fantastic Four: First Steps” (the rest of the cast was on the oversized poster, too…). Underneath the huge banner, at Martin […]
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B-to-C EventsWNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More
Thousands of basketball fans turned out for the 2025 AT&T WNBA All-Star Weekend, July 18-19, in Indianapolis, a first-time host for the event. Ahead of the 2025 AT&T WNBA All-Star Game, which drew a sellout crowd of 16,988 to the Gainbridge Fieldhouse on July 19, fans first got a taste of the action at WNBA […]