Juanita Chavarro Arias

Block parties are built on community. Whether it’s a holiday celebration or an opportunity for neighbors to socialize and share food, the spirit of the street gatherings is the same: to foster connections, reinforce a culture of support and create a sense of belonging. Brands are curating block parties of their own to bring together […]

Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX, […]

Breaking into a new market isn’t easy. Add in the factor that the new market is thousands of miles away from HQ, and it’s even trickier. Enter: Australian wellness brand Your Reformer, which is coming off its first year in the U.S. The launch has been full of learnings and successes that founder Emma Stallworthy […]

The days of the landline are long gone. Pay phones are a rarity. And kids today don’t know what a rotary phone is. But with the takeover of digital communication, there’s now a kind of novelty to the phone call that brands are capitalizing on this year. Enter: the hotline. Not just for information, emergencies […]

Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season. Now that classes are in full swing, brands are still making their way around the country to reach Gen Zers where they are and offer some respite from studying for midterms. From makeup moments […]