Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement practices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
  • B-to-C Events

    Stirring Up Buzz in the Blogosphere

    Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s Mom’s Night Out event hostesses to find out what got her writing rave reviews and sparking positive word-of-mouth on her popular citymama.com blog. This month we dig deeper to find out how brands can best navigate the volatile world of online popular opinion. Whether they’re talking about your brands already or if you hope they might want to some words of advice (and warning) from the blogosphere for engaging their influential fingers of fire.

  • B-to-B Events

    Are Booth Babes an Antiquated Tactic?

    Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo Beach CA-based Encore Nationwide Jerrie Williams-Spencer president and ceo of Roswell GA-based J Williams Agency and Joey Meyer president of Chicago-based Across the Nation Promo Model and Staffing to give us a report from the trenches:

  • B-to-C Events

    WOM Terms Glossary

  • B-to-C Events

    Brands Share WOM Tactics

    Cranium’s cult of personality keeps the love alive

  • B-to-C Events

    The WOM Phenomenon

    Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand new Dodge Caravan to get the day rolling. She loads her afternoon appointments into the minivan’s navigation system swings by grandma’s for breakfast checks her email drops her son off at school hits a client meeting across town then creates a podcast for her website letstalkorganizing.com from the van in between appointments.