Event Marketer

For the last decade, EM has been championing the luminaries of the b-to-b event world, delving into their career journeys, portfolios, sources of inspiration, best practices and industry predictions. This year, as we mark the 10th anniversary of our B-to-B Dream Team recognition program, we’re celebrating nine new all-stars who don’t just execute events—they live […]

Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...

The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most prestigious recognition program for the experiential marketing industry.

We all know the feeling… Another event comes to a close, along with a whole year’s worth of planning, and plenty of blood, sweat, and tears. But as you breathe a sigh of relief, the opportunity to share the countless ideas, experiences, and insights from the event is far from over. ​ This is where […]

This go-to guide covers a range of relevant, and critical, topics for experience builders, including the new role of event content, aligning audiences and expectations, experience design as an engagement tool, and getting to the heart of why events are important.<