Author archive for Event Marketer
2026 Fab 50: Q&A with ET Global
What unique offerings does your company offer clients? At ET Global, we don’t sell square footage and hope strategy follows—we deliver an integrated model that unites strategy, creative, fabrication, logistics, project management, and execution into one solution. Clients value that simplicity. Instead of fragmentation, they gain a partner who translates ambitious brand goals into experiences...
2026 Fab 50: Inside Hargrove
Small Details, Big Impact: Thoughts on Modern Exhibit Design Walk any trade show floor and you’ll see it immediately — bigger builds, louder graphics, more screens, more everything. And yet, the exhibits people actually stop at aren’t driving engagement through scale; they’re capturing attention with purpose and intentionality. That’s the shift happening in exhibit design...
Eight Ways to Make Your Events More Immersive—and Memorable
It may seem counterintuitive that the very technology we use to make our lives easier is the same technology driving people to buy cassettes, Walkmans and first-generation iPods. But here we are, pining for the 90s and all the clunky little devices that came with it. As marketers know, it’s a clear signal that nostalgia...
Guest Column: You’ve Been Told ‘This is Just How it is.’ It Doesn’t Have to Be.
You’ve been in that meeting. You raise a concern about material handling rates that have climbed for the third year in a row. You ask why electrical outlet costs just jumped nearly 20% with no explanation. You point out that the exhibitor manual doesn’t define what “special handling” actually means, but somehow you were charged...