Author archive for Event Marketer
2025 It List Showcase: Agency Profiles, Q&As and Case Studies of Excellence
Get a little closer with a selection of the It Listers with this annual showcase of some of the best experiential agencies and the MVPs driving them. Get their thoughts on the industry. See case studies of their work. And discover how they’re disrupting the landscape and racking up client wins amid an increasingly changing...2025 It List: Inside ASTOUND Group
Feel Something: Why Emotional Experiences Are The New Brand Standard At ASTOUND, we don’t just create brand moments. We engineer emotional experiences. Experiences that don’t just check a box or earn a glance, but move people. Shift perception and spark action. Because here’s the truth: people don’t make decisions based on logic. They make them...2025 It List: Cogent Case Study
CAMPAIGN: Modelo x College Football Tailgates CLIENT: Modelo AGENCY: Cogent Modelo’s Full-Time Fan Domination: From Kickoff to Playoff Modelo partnered with Cogent to bring its “Full-Time Fans” platform to life across the 2024–2025 college football calendar. From the Vegas Kickoff Classic to regular season tailgates and Bowl Season through the CFP National Championship, Modelo showed...2025 It List: 160over90 Case Study
CAMPAIGN: House of Verizon CLIENT: Verizon AGENCY: 160over90 House of Verizon at Super Bowl LIX in New Orleans The Strategy: We locked in on making Verizon’s tech synonymous with unlocking the hottest ticket in town. We then uncovered key insights around NOLA being a true OG of Drop Culture and the NFL’s recent foray into...