Author archive for Event Marketer
Chief Marketer: CMOs Dish on AI, Content Creation and Brand Building at CES
C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing. Following are insights and strategies shared by six brand-side CMOs during the first official day of CES…
The Modern Marketer’s Guide to Event Sustainability
The event industry is the top waste offender, but it doesn’t have to be. Download this free guide to simple, reasonable and achievable ways to transform your event practice into a sustainable event practice. You’ll learn: Why budget savings is one of the long-term rewards of a sustainable event practice Key questions to ask to...
Agency Leader Chats: Changes, Culture, Themes for the Year Ahead
The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as...
Q4: Event Industry People Moves, News, and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Renée Austin has joined Civic Entertainment Group as managing director, head of growth. Austin’s 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Cheerful Twentyfirst has announced...