Author archive for Event Marketer
2025 It List: Cogent Case Study
CAMPAIGN: Modelo x College Football Tailgates CLIENT: Modelo AGENCY: Cogent Modelo’s Full-Time Fan Domination: From Kickoff to Playoff Modelo partnered with Cogent to bring its “Full-Time Fans” platform to life across the 2024–2025 college football calendar. From the Vegas Kickoff Classic to regular season tailgates and Bowl Season through the CFP National Championship, Modelo showed...2025 It List: 160over90 Case Study
CAMPAIGN: House of Verizon CLIENT: Verizon AGENCY: 160over90 House of Verizon at Super Bowl LIX in New Orleans The Strategy: We locked in on making Verizon’s tech synonymous with unlocking the hottest ticket in town. We then uncovered key insights around NOLA being a true OG of Drop Culture and the NFL’s recent foray into...2025 It List: Inside InVision
Hi! We’re Invision and we help brands OWN EVERY MOMENT. We’re an experiential marketing agency that creates bold, high-impact experiences that draw people in and inspire action—whether it’s in person, online, or anywhere in between. We understand the power of moments. That every event, every campaign, is made up of count- less touchpoints—each of which...2025 It List: Q&A with Jack Morton
Describe your agency—what makes it unique and how are you different from the competition? What sets us apart is rooted in our purpose: At Jack, we manifest culture. We know the most potent forces in anyone’s life are the cultures they belong to. Music festival fanatics, IT managers, healthcare providers, tech enthusiasts; these cultures empower...