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VideoWatch: Minute Clinic at EMS 2025, featuring the Experiential in Color Mentorship Program
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.
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B-to-C EventsAn All-New Series: The Brief, Live! News and Trends Commentary
The editors of event marketer recap the top experiential trends and ideas from the month...
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B-to-C EventsWinners Unveiled: The 2025 Ex Awards
The editors of Event Marketer announce the winners of the 23rd annual Ex Awards, the experiential marketing industry's most prestigious recognition program.
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White Papers
The Modern Marketer’s Guide to Mobile Experiences
A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving today’s most impactful, strategic and integrated campaigns—and brands are cashing in. Download this free guide to explore strategies and tips to get the most out of […]
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Industry NewsGuest Column: Measuring the Total Value of Sponsorship Activations
Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Matt Sincaglia, Board Member, Experiential Marketing Measurement Coalition […]