Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • B-to-C Events

    Huggies Connects With Moms

    Huggies has launched a month-long five-city tour that celebrates its 30th anniversary and the moms who support the brand. Called the Generation Huggies Program the tour officially debuted on Friday Oct. 3 at the Union Square Autumn festival in New York City. Celebrity mom Alison Sweeney of “The Biggest Loser” and “Days of Our Lives ” made an appearance on Oct. 4 and the tour made its way to three high-traffic locations reaching nearly one million people. The tour will make three-day stops in Chicago Dallas Orlando and Philadelphia.

  • B-to-C Events

    L.L. Bean Camps Out To Create Buzz

    To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago.

    The Great Urban Outdoors events took place in the two weekends leading up to the grand opening of the new store. At the events the brand instructed consumers on camping and fly-fishing as an extension of its in-store outdoors education sessions.

  • B-to-C Events

    ioSafe’s Demo Makes The Most Of A Small Budget At CES

    Giving consumers the chance to experience products first-hand is what the Consumer Electronics Show is all about. But with this year’s economic problems big and small brands alike had to get scrappy—often moving the entire show floor experience off-site.

  • B-to-C Events

    Reebok’s ‘Flashy’ Concept Store

    Reebok in November launched Reebok Flash the British sportswear company’s first pop-up store. The 3 000-square-foot space located in an art gallery on the Bowery on New York City’s Lower East Side is inspired by the pop spirit of the ‘80s recalling the decade when the brand rose to prominence with iconic sneaker styles such as the Pump and the Freestyle. The store will be open daily through Dec. 15.

  • B-to-C Events

    Dos Equis and Jim Rose Produce Variety Show Tour

    Dos Equis hit the road this fall with The Most Interesting Show in the World a 14-city U.S. tour featuring contortionists aerial performers sword swallowers Japanese robotic dancers fire jugglers drag queens and French burlesque singers. The tour is hosted by Jim Rose emcee of well-known Jim Rose Circus and a performer known for juggling chainsaws eating razor blades and bringing other cringe-inducing acts to the stage. The night of unorthodox performances is followed by an after-party.