Event Marketer

To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit city streets for three days in Atlanta Charlotte and Durham N.C. with its Nautica Fashion Coast Guard campaign. Starting on Sept.

Huggies has launched a month-long five-city tour that celebrates its 30th anniversary and the moms who support the brand. Called the Generation Huggies Program the tour officially debuted on Friday Oct. 3 at the Union Square Autumn festival in New York City. Celebrity mom Alison Sweeney of “The Biggest Loser” and “Days of Our Lives ” made an appearance on Oct. 4 and the tour made its way to three high-traffic locations reaching nearly one million people. The tour will make three-day stops in Chicago Dallas Orlando and Philadelphia.

To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago.

The Great Urban Outdoors events took place in the two weekends leading up to the grand opening of the new store. At the events the brand instructed consumers on camping and fly-fishing as an extension of its in-store outdoors education sessions.

Giving consumers the chance to experience products first-hand is what the Consumer Electronics Show is all about. But with this year’s economic problems big and small brands alike had to get scrappy—often moving the entire show floor experience off-site.

Reebok in November launched Reebok Flash the British sportswear company’s first pop-up store. The 3 000-square-foot space located in an art gallery on the Bowery on New York City’s Lower East Side is inspired by the pop spirit of the ‘80s recalling the decade when the brand rose to prominence with iconic sneaker styles such as the Pump and the Freestyle. The store will be open daily through Dec. 15.