Event Marketer

Tecate will celebrate Mexican Independence Day (Sept. 16) throughout the month of September by sponsoring three boxing bouts featuring celebrated Hispanic boxers. It’s all part of the brand’s expanding partnership with boxing promotional firm Golden Boy Promotions.

Gold medalist Michael Phelps made a splash in New York City the day after he returned from the Olympics. EM was on site when the 14-time gold winner presented a $20 000 Play Every Day jump-start grant on behalf of Visa to the YMCA of Greater New York then changed into swimming trunks and demonstrated swimming technique to a group of local kids in the pool at Manhattan’s McBurney YMCA. Visa has partnered with Phelps to grow the sport of swimming around the world through domestic and international goodwill tours.

Samsung earlier this month celebrated fashion designer Valentino with a seven-day exhibit in New York City that is now showing in London through Sept. 19. The exhibit entitled “The Red Thread: The Inspiration and Passion of Valentino Garavani ” coincided with Fashion Weeks in those cities and was the first in The Samsung Imagination Icon Series a cultural initiative showcasing the worlds of fashion art and design.

Kia Motors the category sponsor of the NBA activated its presenting sponsorship of NBA Tip-Off Week Oct. 28-Nov. 3 with several activities in New York City.

Volkswagen is in the midst of a multi-market tour designed to promote
its partnership with Major League Soccer. The brand is leveraging its
own vehicles—including Routans Jetta TDI’s Rabbits and CCs—to
comprise a fleet that brings the recently redesigned MLS Cup to each
event.



At each event consumers can take part in a number of VW-inspired soccer activities.

The Rabbit Free Kick allows fans to sharpen their kicking skills by
chipping a soccer ball into a custom soccer net built to fit around the