Event Marketer

Tecate will celebrate Mexican Independence Day (Sept. 16) throughout the month of September by sponsoring three boxing bouts featuring celebrated Hispanic boxers. It’s all part of the brand’s expanding partnership with boxing promotional firm Golden Boy Promotions.

Samsung earlier this month celebrated fashion designer Valentino with a seven-day exhibit in New York City that is now showing in London through Sept. 19. The exhibit entitled “The Red Thread: The Inspiration and Passion of Valentino Garavani ” coincided with Fashion Weeks in those cities and was the first in The Samsung Imagination Icon Series a cultural initiative showcasing the worlds of fashion art and design.

In an effort to generate media buyer buzz MySpace earlier this month played off election fever and unleashed 50 actors megaphones and a fictitious character named Max ROI onto the streets of New York City. Max ROI (which is pronounced “Roy” and stands for Rate of Impression) may appear in future MySpace efforts. The goal of the promo was to send the message that partnering with MySpace yields the highest rate of impressions for advertisers.

Volkswagen is in the midst of a multi-market tour designed to promote
its partnership with Major League Soccer. The brand is leveraging its
own vehicles—including Routans Jetta TDI’s Rabbits and CCs—to
comprise a fleet that brings the recently redesigned MLS Cup to each
event.



At each event consumers can take part in a number of VW-inspired soccer activities.

The Rabbit Free Kick allows fans to sharpen their kicking skills by
chipping a soccer ball into a custom soccer net built to fit around the

Kia Motors the category sponsor of the NBA activated its presenting sponsorship of NBA Tip-Off Week Oct. 28-Nov. 3 with several activities in New York City.