Event Marketer

From webinars to trade shows, event marketing is part of every marketer’s toolbox. Events can be scaled to match your needs and budget—from webinars to full-on trade shows. But before you decide what you’re going to do, you should explore why you’re doing it. As leadership guru Simon Sinek succinctly puts it, “People don’t buy […]

It’s that time of year, folks—Dream Team time. Event Marketer is now accepting nominations for the 2019 B-to-B Dream Team, our fourth annual recognition program celebrating the industry’s b-to-b rock stars. Each year, EM imagines what it would be like to start our very own brand, and which marketers—from measurement gurus to trade show masterminds […]

What is an experiential activation? The phrase is reminiscent of science fiction, like the last thing one might hear prior to having memories uploaded into one’s brain. But it’s not a pitch for Total Recall, it’s a term of art used by brand marketers that’s often conflated with “brand experience” or even “event marketing.”  To […]

After 48 hours in Vegas, it’s not easy to get up and at ’em for another full day of learning, networking and demos, but EventTech attendees are a hearty breed and took on the final day of the conference with gusto. At 6:30, a second wake-up 5K gave attendees a chance to connect while they […]