Anna Huddleston

Event Minutes — EM’s stopwatch tracks the action

SONS OF ANARCHY
Brand: FX Network Agency: Hadley Media

As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on events at bookstores in six cities in which author Mike Lupica discussed his book Million-Dollar Throw and attendees competed in special ball toss challenges based on the book’s title scene.

Seventh Generation a brand of non-toxic and environmentally safe household and personal care products in partnership with activist Erin Brockovich and Safer Chemicals Healthy Families a coalition of groups concerned about toxic chemicals has launched the Million Baby Crawl a campaign to raise awareness about the nation’s chemical laws and urge Congress to pass stronger regulations on the chemical industry.

On Dec. 7 New York City’s Bryant Park looked as if Santa’s elves had invaded it. In actuality ABC Family set a new Guinness World Record for the most Santa elves (607 consumers in elf costumes) gathered in one place. The stunt was created to drive tune in for the network’s original movie “Santa Baby 2 Christmas Maybe” and 25 Days of Christmas programming.

For its May release of the animated movie “Up ” Disney created excitement in the fickle and saturated Los Angeles market by building a full-scale replica of the film’s iconic flying house at The Grove shopping center which boasts about 45 000 daily visitors. Now the house is back just in time to inspire voters before the Academy Awards.