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B-to-B EventsOutdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection
“Are you bringing your dog?” was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. In addition to encouraging furry friends to attend (there’s even a #dogsofOR recap on Instagram), the show […]
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B-to-C Events2008 Beijing Summer Olympic Games
The Beijing Games were China’s coming out party. But they were also experiential marketing’s most spectacular appearance yet at an Olympics.
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