Author archive for Anna Huddleston

November 30, 2011

Xbox 360 Teams Up with NFL

On Nov. 17, Microsoft’s Xbox division and the NFL announced a multi-year sponsorship deal that will make the game console brand the official partner of the NFL PLAY 60 youth health and wellness program. The partnership will seek to teach kids how to be active while having fun, courtesy of Kinect for Xbox 360.

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October 12, 2011

Bacardi Launches Rum with Taste Challenge

The brand best known for its Puerto Rican rum has never had a spiced rum offering… until now. As its first entry to the spiced rum category, which has been dominated by a well-known pirate brand for years, Bacardi OakHeart set out to create a spirit that rum drinkers would love, liquor snobs would appreciate...

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September 21, 2011

SodaStream Creates Waste-filled Cage

This month, at-home soda maker brand SodaStream is circling New York City with a 12-foot by six-foot cage atop a trailer filled with empty soda cans and water bottles equaling the average five-year waste of a family of four. The vehicle is part of SodaStream’s integrated sampling and social media campaign to get consumers excited...

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