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Field Report: NBA Jam Session

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Houston’s NBA Jam Session drew more than 100 000 fans over five days to the George R. Brown Convention Center just a block away from the Toyota Center where the world’s best hoops players flashed…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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