EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Field Report: Everything We Experienced at Netflix House Philadelphia How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix Photo Tour: Inside the Family-friendly Lego x Nike ‘Built to Ball’ Experience Experiential Marketing Trend of the Week: Potty Parties