EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month B-to-B Dream Team 2025: Meet Pedro Chira CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More