EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles SXSW Attendees Explore HBO Max’s Catalogue with Facial Recognition Technology Advance Auto Parts Carves Out a Tour for DIY Millennials Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’ Skinnygirl Spices Up Retail With Banana Republic