EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans Experiential Marketing Trend of the Week: Train Takeovers Hide and Seek: Seven Ideas for Leveraging Experiential Easter Eggs Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag