EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles 10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A. Dress Like a Rockstar: What to Wear to Trade Shows From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences