EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Stagecoach 2025 Experiential: Canteens, Styling Saloons and Boot Bars Hosting a Skincare Activation? Steal These Eight Tactics The Brief: Better Halfs and Laundromat Soirees How the Event Industry is Responding to New U.S. Tariffs, from Prices to Pivots