Bayer Advanced Brings DuraZone Tour to NASCAR

B-to-C Events
Posted on March 7, 2013 by Rachel Boucher

Bayer Advanced is back on the road, activating at NASCAR fan zones in seven markets to spread awareness about its DuraZone weed and grass control products. The brand promoted the new line last year with…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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