Tag: sports sponsorship

There’s no better way to engage college hoops fans than to pass them the ball, and that’s exactly what sponsors did at the 2024 NCAA Men’s and Women’s Final Four Tournaments this month. From pop-a-shot games to shooting drills to dunk moments, brands at both competitions placed attendees in players’ shoes—and the spotlight. The savviest […]

This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and “f*d up” marathon sponsorships.

Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. Presented by Mastercard, the tournament has welcomed top talent from around the world to compete on a course surrounded by beautiful homes, lush gardens and trees, brilliant ponds and a sea of Arnold Palmer’s famous multicolored golf umbrellas.

Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

There was a whole lot of good, clean fun to be found among fan activations at the 73rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center […]