Tag: sports sponsorship

Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic […]

The annual Vans US Open of Surfing, a massive, free-to-the-public action sports festival, features world-class surfing, skateboarding and BMX biking competitions in Huntington Beach, CA, but it’s also home to an array of sponsor activations. At this year’s event, held July 28 to Aug. 5, more than 20 brands pitched tents and erected beach builds […]

The logistics alone will blow your mind: 64 matches over 32 days in 11 cities and 12 stadiums. Even for an industry veteran like Visa, pulling off FIFA World Cup sponsorship experiences across the world’s largest country—and smaller-scale activations in 100-plus markets around the globe—was no easy feat. But FIFA’s official payment services provider was […]

Every four years, millions of sports fans revel in the FIFA Men’s World Cup, the world’s preeminent soccer tournament. This year’s competition, taking place June 14 through July 15 across 12 stadiums in Russia, is another one for the books with “football” enthusiasts across the globe coming together to celebrate their teams and the sport […]

To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and […]