Tag: sports sponsorship
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B-to-C EventsPhoto Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders. […]
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B-to-C EventsSports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to a long-term partnership aimed at accelerating soccer’s growth “at every level” across North America.
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B-to-C EventsHow evian Cruised into the US Open with a Floating Tennis Court
Heading into this year’s tournament, 35-plus year partner evian, the official water of the US Open, sailed right into success with New York City’s first-ever floating tennis court.
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B-to-C EventsSports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports
The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.
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B-to-C EventsWimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club (AELTC) for a second year brought its iconic The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon. The Hill is a garden experience where fans watch […]