Tag: sports sponsorship
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B-to-C EventsQ&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences
With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 15, continuing the brand’s role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. Additionally, as an Official Technology Partner for the NHL, Verizon will deploy Verizon Private 5G Wireless Network across hockey arenas to help game-day operations.
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B-to-C EventsNBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade
Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance to literally shoot their shot, but as a first-time sponsor, the brand was taking a shot, too.
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B-to-C EventsSuper Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip
With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip. Paramount’s Expedition Vegas took over a block in front The Mirage with an expansive, content-driven activation open to the public, Feb. 8-11.
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B-to-C EventsSuper Bowl LVIII: Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans
Uber Eats brought app-based deliveries to life with the Get Almost Almost Anything Shop at the Mandalay Bay South Convention Center in Las Vegas.
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SponsorshipsOur Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential
We bring you extensive, and exclusive, coverage of Super Bowl LVIII brand activations we toured around the city, from intimate concerts to celebrity watch parties to immersive booths in the Super Bowl Experience presented by Toyota.