Tag: pride
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B-to-C EventsThe Brief: Cicada Symphonies and Rosé for Days
This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow renewals and rosé for days.
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PodcastPodcast: Why Brands Need to ‘Get Comfortable with Being Uncomfortable’ in LGBTQ+ Marketing
Somewhere between 2020’s DEI reckoning and the violent rhetoric queer people are facing in 2023, the level of support provided to the LGBTQ+ community by brands has taken a nosedive. Look no further than the obvious lack of brand-backed Pride events, advertising and charitable donations this year. It’s a turbulent time that calls for organizations […]
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B-to-C EventsYahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship with the LGBTQ+ community—year-round support and advocacy are paramount. And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource […]
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B-to-C EventsPride Month Roundup: Seven Experiences That Celebrated and Supported the LGBTQ+ Community
This year’s Pride Month (June) marked the return of many live event campaigns designed to celebrate and advocate for the LGBTQ+ community after two quiet Pride seasons triggered by the pandemic. Timed to the anniversary of the Stonewall Riots in New York City, which catalyzed the modern gay rights movement, Pride Month serves as a […]
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B-to-C EventsPride 2021: Brands from Skittles to Hulu Leverage Experiences to Support the LGBTQ+ Community
Brands did their best to commemorate Pride Month virtually in 2020. But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. In addition to cheeky social posts and bold retail initiatives, several brands delivered in-person experiences to mark the […]