Tag: music sponsorship

  • Coachella 2019_Amex Photo_BFA
    B-to-C Events

    Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

    Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our […]

  • Meet the Speakers: EMS 2019
    B-to-B Events

    Meet the Speakers, EMS 2019: Uber, Music Sponsorships and Balancing Partnerships

    As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars Palace Las Vegas, we return with more event inspiration from this year’s speaking faculty. Today’s session topic is… “Music Sponsorship: How to Partner Effectively with Bands and Music Artists.” The overview: From festival partnerships to proprietary programs, music sponsorships are […]