Tag: music fans

Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the […]

In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan. […]

How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand […]

Since music streaming has overtaken album sales, big-name artists like Madonna are riding the pop-up wave to connect with fans, sell merchandise and raise excitement for tours. And artist estates are following suit. In celebration of English singer-songwriter David Bowie’s 75th birthday on Jan. 8, 2022, the David Bowie Estate is hosting a free “Bowie […]

How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a […]