Tag: music fans

This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.

The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]

The music festival scene is achieving its magnum opus, and it goes a little something like this: Live Nation reports that live music is the world’s favorite form of entertainment. The research also shows that live experiences are altering consumers’ identities, with 85 percent saying music shapes who they are, and 77 reporting that the […]

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

Between travel, heat, dancing and imbibing, dehydration is a very real challenge for music festivalgoers. So with a product that addresses each of those needs, electrolyte drink mix brand Liquid I.V. headed to Bonnaroo Music & Arts Festival, June 15-18 in Manchester, TN, with an “In the Mix” activation that supported its summer-long Real Hydrating campaign.