Tag: mobile tour
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B-to-C EventsILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, […]
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B-to-C EventsArmored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the […]
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B-to-C EventsParking Lot Activations: Exploring No7’s Skin Rehab Double-Decker Bus
From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus. No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce […]
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B-to-C EventsThe Brief: Third Nipples and Duo’s Death
This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and pop-up radio stations.
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B-to-C EventsLet the Good Times Roll: Eight Standout Vehicles Spotted in NOLA During Super Bowl LIX
New Orleans is one of the country’s most walkable cities, and we were among the 100,000-plus visitors in town for Super Bowl LIX who took advantage of sidewalks and side streets to cover the short distances between event and activation venues—even when it got a bit hot and humid outside. Strolling around the city allowed […]