Tag: mobile tour
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Trend of the WeekExperiential Marketing Trend of the Week: Double-Decker Buses
The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic city views and is a photo moment in itself. Plus, with two floors, a double-decker bus offers double the seating capacity, or with the […]
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B-to-C EventsHow Sony Electronics’ Creative Space Tour Acts as a Continuous Feedback Loop
Ask and they shall receive. When Sony Electronics’ user community expressed FOMO over the launch of the Alpha 7 V hybrid camera, the brand turned to what it does best—listening—and took a creator showcase held annually in New York City on tour, popping up in the local markets of its most fervent users. The 10-city […]
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B-to-C EventsStraight Talk Throws its NASCAR Activation Back to ’09 and Meets Racing Fans on Tour
Consumer prices are constantly rising, but Straight Talk Wireless has kept its Silver Unlimited plan at the same price for the last 17 years. To highlight that value proposition, the brand fully leaned into nostalgia marketing, transporting NASCAR fans back to the late aughts—when songs like “Just Dance” and “I Gotta Feeling” were taking over […]
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B-to-C EventsHow AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans
Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.
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B-to-C EventsThe Brief: Micro-Restaurants and Pop-up Cathedrals
This week’s hot topics in experiential marketing cover the Hidden Valley Ranch Tiny Restaurant, Juice Force Tankers and pop-up cathedrals.